Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study

Title
Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study
Authors
Keywords
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Journal
BEHAVIOUR & INFORMATION TECHNOLOGY
Volume 33, Issue 7, Pages 730-742
Publisher
Informa UK Limited
Online
2013-03-25
DOI
10.1080/0144929x.2013.789081

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