Pricing decisions for substitutable products with horizontal and vertical competition in fuzzy environments

Title
Pricing decisions for substitutable products with horizontal and vertical competition in fuzzy environments
Authors
Keywords
Price decisions, Substitutable products, Fuzzy variable, Game theory
Journal
ANNALS OF OPERATIONS RESEARCH
Volume 242, Issue 2, Pages 505-528
Publisher
Springer Nature
Online
2014-02-03
DOI
10.1007/s10479-014-1541-6

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