Rewards-supply planning under option contracts in managing coalition loyalty programmes

Title
Rewards-supply planning under option contracts in managing coalition loyalty programmes
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH
Volume 53, Issue 22, Pages 6772-6786
Publisher
Informa UK Limited
Online
2015-07-25
DOI
10.1080/00207543.2015.1059519

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