Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Title
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH
Volume 55, Issue 17, Pages 5142-5156
Publisher
Informa UK Limited
Online
2015-07-25
DOI
10.1080/00207543.2015.1066519

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