Hong Kong consumer preferences for Japanese beef: Label knowledge and reference point effects

Wagyu and the factors contributing to its beef quality: A Japanese industry overview

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Emerging markets for imported beef in China: Results from a consumer choice experiment in Beijing

(2016) David L. Ortega et al.   MEAT SCIENCE

Effect of fat content on sensory characteristics of marbled beef from Japanese Black steers

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A comparison of Japanese and Australian consumers’ sensory perceptions of beef

(2013) Rod J. Polkinghorne et al.   ANIMAL SCIENCE JOURNAL

Motivations for Local Food Demand by Japanese Consumers: A Conjoint Analysis with Reference-Point Effects

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Effects of Label Information on Consumer Willingness-to-Pay for Food Attributes

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