Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty

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Title
Antecedents and consequences of mobile phone usability: Linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Authors
Keywords
Simplicity, Interactivity, Usability, Satisfaction, Trust, Brand loyalty, Mobile phone, User interface
Journal
INFORMATION & MANAGEMENT
Volume 52, Issue 3, Pages 295-304
Publisher
Elsevier BV
Online
2014-12-12
DOI
10.1016/j.im.2014.12.001

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