The influence of impulse buying toward consumer loyalty in online shopping: a regulatory focus theory perspective
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Title
The influence of impulse buying toward consumer loyalty in online shopping: a regulatory focus theory perspective
Authors
Keywords
Regulatory focus theory, Impulsive buying, Cognitive dissonance, Satisfaction, Loyalty
Journal
Journal of Ambient Intelligence and Humanized Computing
Volume -, Issue -, Pages -
Publisher
Springer Nature
Online
2018-07-09
DOI
10.1007/s12652-018-0935-8
References
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