The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use
The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use
Authors
Keywords
Consumer online decision making, Regulatory focus and regulatory fit theory, Engagement, Shopping experience, Perceived usefulness, Perceived ease of use
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