Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions

Title
Selling to Conspicuous Consumers: Pricing, Production, and Sourcing Decisions
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 58, Issue 12, Pages 2168-2189
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2012-07-31
DOI
10.1287/mnsc.1120.1545

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