Exploring Influences of Different Communication Approaches on Consumer Target Groups for Ethically Produced Beef
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Title
Exploring Influences of Different Communication Approaches on Consumer Target Groups for Ethically Produced Beef
Authors
Keywords
Animal friendly, Consumer segmentation, Environmentally sound production, Latent class mixed logit model
Journal
JOURNAL OF AGRICULTURAL & ENVIRONMENTAL ETHICS
Volume 31, Issue 3, Pages 325-340
Publisher
Springer Nature
Online
2018-03-19
DOI
10.1007/s10806-018-9727-6
References
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