Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective

Title
Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective
Authors
Keywords
Social media, Sponsored advertisements, Sharing, Uses and gratifications, Gender differences
Journal
INFORMATION SYSTEMS FRONTIERS
Volume 20, Issue 3, Pages 471-483
Publisher
Springer Nature
Online
2018-01-07
DOI
10.1007/s10796-017-9821-8

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