Shopping for products in a virtual world: Why haptics and visuals are equally important in shaping consumer perceptions and attitudes

Published 2018 View Full Article

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Title
Shopping for products in a virtual world: Why haptics and visuals are equally important in shaping consumer perceptions and attitudes
Authors
Keywords
-
Journal
FOOD QUALITY AND PREFERENCE
Volume 66, Issue -, Pages 64-75
Publisher
Elsevier BV
Online
2018-01-10
DOI
10.1016/j.foodqual.2018.01.005

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