The adaptive eater: Perceived healthiness moderates the effect of the color red on consumption

Title
The adaptive eater: Perceived healthiness moderates the effect of the color red on consumption
Authors
Keywords
-
Journal
FOOD QUALITY AND PREFERENCE
Volume 44, Issue -, Pages 172-178
Publisher
Elsevier BV
Online
2015-05-03
DOI
10.1016/j.foodqual.2015.04.016

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