The role of privacy assurance mechanisms in building trust and the moderating role of privacy concern
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Title
The role of privacy assurance mechanisms in building trust and the moderating role of privacy concern
Authors
Keywords
information privacy concern, trust, elaboration likelihood model, privacy policy statements, privacy assurance cues
Journal
EUROPEAN JOURNAL OF INFORMATION SYSTEMS
Volume 24, Issue 6, Pages 624-644
Publisher
Informa UK Limited
Online
2015-02-17
DOI
10.1057/ejis.2014.41
References
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