Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust

Published 2010 View Full Article

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Title
Trust-Assuring Arguments in B2C E-commerce: Impact of Content, Source, and Price on Trust
Authors
Keywords
-
Journal
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS
Volume 26, Issue 3, Pages 175-206
Publisher
Informa UK Limited
Online
2010-03-02
DOI
10.2753/mis0742-1222260306

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