Analysis of EEG signals and its application to neuromarketing

Title
Analysis of EEG signals and its application to neuromarketing
Authors
Keywords
Neuroscience, Neuromarketing, Choice prediction, Consumer behavior, EEG
Journal
MULTIMEDIA TOOLS AND APPLICATIONS
Volume 76, Issue 18, Pages 19087-19111
Publisher
Springer Nature
Online
2017-03-18
DOI
10.1007/s11042-017-4580-6

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