Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking

Published 2013 View Full Article

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Title
Consumer neuroscience: Assessing the brain response to marketing stimuli using electroencephalogram (EEG) and eye tracking
Authors
Keywords
-
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 40, Issue 9, Pages 3803-3812
Publisher
Elsevier BV
Online
2013-01-03
DOI
10.1016/j.eswa.2012.12.095

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