Lower Price or Higher Reward? Measuring the Effect of Consumers’ Preferences on Reward Programs

Title
Lower Price or Higher Reward? Measuring the Effect of Consumers’ Preferences on Reward Programs
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume -, Issue -, Pages -
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2017-09-27
DOI
10.1287/mnsc.2017.2821

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