Lower Price or Higher Reward? Measuring the Effect of Consumers’ Preferences on Reward Programs

出版年份 2017 全文链接

标题

作者

关键词

出版物

Volume -, Issue -, Pages -

出版商

Institute for Operations Research and the Management Sciences (INFORMS)

发表日期

2017-09-27

DOI

10.1287/mnsc.2017.2821

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