Impact of channel power and fairness concern on supplier’s market entry decision

Title
Impact of channel power and fairness concern on supplier’s market entry decision
Authors
Keywords
supply chain management, dual channel, quality decision, market entry, fairness concern
Journal
JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY
Volume 68, Issue 12, Pages 1570-1581
Publisher
Informa UK Limited
Online
2017-02-16
DOI
10.1057/s41274-016-0169-0

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