Consumer Heterogeneity, Product Quality, and Distribution Channels

Published 2012 View Full Article

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Title
Consumer Heterogeneity, Product Quality, and Distribution Channels
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 59, Issue 5, Pages 1162-1176
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2012-11-30
DOI
10.1287/mnsc.1120.1604

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