Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations

Published 2017 View Full Article

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Title
Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations
Authors
Keywords
Sustainability, Green design, Cue utilization, Graphic appearance, Packaging materials, Consumer attitudes
Journal
JOURNAL OF CLEANER PRODUCTION
Volume 162, Issue -, Pages 286-298
Publisher
Elsevier BV
Online
2017-06-07
DOI
10.1016/j.jclepro.2017.06.036

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