Can bio-based attributes upgrade a brand? How partial and full use of bio-based materials affects the purchase intention of brands

Published 2017 View Full Article

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Title
Can bio-based attributes upgrade a brand? How partial and full use of bio-based materials affects the purchase intention of brands
Authors
Keywords
Bio-based, Brand, Purchase intentions, Attitude, Emotions, Personal environmental norm
Journal
JOURNAL OF CLEANER PRODUCTION
Volume 162, Issue -, Pages 1169-1179
Publisher
Elsevier BV
Online
2017-06-16
DOI
10.1016/j.jclepro.2017.06.126

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