Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry

Published 2017 View Full Article

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Title
Fashion without pollution: How consumers evaluate brands after an NGO campaign aimed at reducing toxic chemicals in the fashion industry
Authors
Keywords
Toxic chemical reduction, Detox campaign, Brand blame, Consumer attitude towards brands, Consumer reasons for justifying brands’ unethical behavior, Brand compliance with NGO campaign
Journal
JOURNAL OF CLEANER PRODUCTION
Volume 149, Issue -, Pages 1164-1173
Publisher
Elsevier BV
Online
2017-02-28
DOI
10.1016/j.jclepro.2017.02.183

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