Consumer Responses to SMS Advertising: Antecedents and Consequences

Published 2013 View Full Article

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Title
Consumer Responses to SMS Advertising: Antecedents and Consequences
Authors
Keywords
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Journal
INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE
Volume 18, Issue 1, Pages 105-136
Publisher
Informa UK Limited
Online
2013-09-24
DOI
10.2753/jec1086-4415180104
References
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