Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products

Title
Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products
Authors
Keywords
Nudge, Package colour, Healthiness, Attractiveness, Sensory expectation, Sensory perception
Journal
FOOD QUALITY AND PREFERENCE
Volume 59, Issue -, Pages 46-58
Publisher
Elsevier BV
Online
2017-02-04
DOI
10.1016/j.foodqual.2017.01.019

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