Colored backgrounds affect the attractiveness of fresh produce, but not it’s perceived color

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Title
Colored backgrounds affect the attractiveness of fresh produce, but not it’s perceived color
Authors
Keywords
Vegetables, Retail design, Color assimilation, Color contrast, Simultaneous contrast
Journal
FOOD QUALITY AND PREFERENCE
Volume 56, Issue -, Pages 173-180
Publisher
Elsevier BV
Online
2016-10-23
DOI
10.1016/j.foodqual.2016.10.011

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