Interaction between channel strategy and store brand decisions

标题
Interaction between channel strategy and store brand decisions
作者
关键词
Store brand, Channel strategy, Pricing flexibility
出版物
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 256, Issue 3, Pages 911-923
出版商
Elsevier BV
发表日期
2016-07-10
DOI
10.1016/j.ejor.2016.07.001

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