A retail store SKU promotions optimization model for category multi-period profit maximization

Published 2017 View Full Article

  1. Home
  2. Publications
  3. Publication Search
  4. Publication Details
Title
A retail store SKU promotions optimization model for category multi-period profit maximization
Authors
Keywords
OR in marketing, Promotion optimization, Demand forecasting, Fast-moving consumer goods retailing
Journal
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume 260, Issue 2, Pages 680-692
Publisher
Elsevier BV
Online
2016-12-27
DOI
10.1016/j.ejor.2016.12.032

Ask authors/readers for more resources

Protocol

Community support

Reagent

Community support

Reprint

Contact the author

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now

Become a Peeref-certified reviewer

The Peeref Institute provides free reviewer training that teaches the core competencies of the academic peer review process.

Get Started
Webinars Posters Questions Hubs Funding Journals Articles Connect Collections Reviewers About Us FAQs Mobile App Privacy Policy Terms of Use
© Peeref 2019-2024. All rights reserved.