A retail store SKU promotions optimization model for category multi-period profit maximization

出版年份 2017 全文链接

标题

作者

关键词

OR in marketing, Promotion optimization, Demand forecasting, Fast-moving consumer goods retailing

出版物

Volume 260, Issue 2, Pages 680-692

出版商

Elsevier BV

发表日期

2016-12-27

DOI

10.1016/j.ejor.2016.12.032

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