Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation

Published 2010 View Full Article

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Title
Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 56, Issue 4, Pages 621-644
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2010-02-25
DOI
10.1287/mnsc.1090.1133

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