Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?

Title
Does visual appeal moderates the impact of attitude towards advertising on brand attitude, attachment and loyalty?
Authors
Keywords
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Journal
Revista Brasileira de Marketing
Volume 22, Issue 3, Pages 1250-1275
Publisher
University Nove de Julho
Online
2023-10-03
DOI
10.5585/remark.v22i3.22160

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