Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

Published 2016 View Full Article

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Title
Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI
Authors
Keywords
neuroeconomics, neuromarketing, forecasting sales, reward processing, fMRI
Journal
NEUROIMAGE
Volume 136, Issue -, Pages 122-128
Publisher
Elsevier BV
Online
2016-05-09
DOI
10.1016/j.neuroimage.2016.05.021

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