Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRI

出版年份 2016 全文链接

标题

作者

关键词

neuroeconomics, neuromarketing, forecasting sales, reward processing, fMRI

出版物

Volume 136, Issue -, Pages 122-128

出版商

Elsevier BV

发表日期

2016-05-09

DOI

10.1016/j.neuroimage.2016.05.021

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