Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics

Title
Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics
Authors
Keywords
-
Journal
European Business Review
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2023-10-11
DOI
10.1108/ebr-05-2023-0139

Ask authors/readers for more resources

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now

Create your own webinar

Interested in hosting your own webinar? Check the schedule and propose your idea to the Peeref Content Team.

Create Now