Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics

Segmenting the Bottom of the Pyramid Consumers: Theoretical Approach

(2021) Devinder P. Singh et al.   INTERNATIONAL JOURNAL OF MARKET RESEARCH

A Study of Buyer Motivations at the Bottom of Pyramid in Urban India

(2021) Ritu Srivastava et al.   Vision-The Journal of Business Perspective

Building Consumers’ Trust in Electronic Retail Platforms in the Sub-Saharan Context: an exploratory study on Drivers and Impact on Continuance Intention

(2020) Kayode Odusanya et al.   INFORMATION SYSTEMS FRONTIERS

Enabling the marketing systems orientation: re-establishing the ontic necessity of relations

(2018) Hamish Simmonds   KYBERNETES

Understanding Consumers’ Sustainable Consumption Intention at China’s Double-11 Online Shopping Festival: An Extended Theory of Planned Behavior Model

(2018) Shuai Yang et al.   Sustainability

Socio-Cultural Sustainability of Private Healthcare Providers in an Indian Slum Setting: A Bottom-of-the-Pyramid Perspective

(2018) Federica Angeli et al.   Sustainability