The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents

Published 2023 View Full Article

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Title
The effects of the theory of planned behaviour on the switching propensity of retail banking customers at different critical switching incidents
Authors
Keywords
-
Journal
International Journal of Bank Marketing
Volume -, Issue -, Pages -
Publisher
Emerald
Online
2023-10-05
DOI
10.1108/ijbm-12-2022-0532
References
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