Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions

Older People in Advertising

(2022) Martin Eisend   JOURNAL OF ADVERTISING

Green consumer segmentation: consumer motivations for purchasing pro-environmental products

(2022) Jinhee Lee et al.   International Journal of Advertising

Embracing diversity, equity, and inclusion (DEI): Considerations and opportunities for brand managers

(2022) Carla Ferraro et al.   BUSINESS HORIZONS

“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?

(2022) Myriam Brouard et al.   JOURNAL OF PUBLIC POLICY & MARKETING

Brand approaches to diversity: a typology and research agenda

(2022) Amelie Burgess et al.   EUROPEAN JOURNAL OF MARKETING

Woke brand activism authenticity or the lack of it

(2021) Abas Mirzaei et al.   JOURNAL OF BUSINESS RESEARCH

Multicultural advertising: The impact of consumers’ self-concept clarity and materialism on self-brand connection and communal-brand connection

(2021) Reza Fazli-Salehi et al.   JOURNAL OF BUSINESS RESEARCH

Like Prisoners in a War Camp

(2018) Celeste R. Phillips et al.   CANCER NURSING