Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
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Title
Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision
Authors
Keywords
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Journal
Journal of Retailing and Consumer Services
Volume 75, Issue -, Pages 103534
Publisher
Elsevier BV
Online
2023-08-25
DOI
10.1016/j.jretconser.2023.103534
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