Disentangling Consumers’ Negative Reactions to Impulse Buying in the Context of In-App Purchase: Insights from the Affect-Behavior-Cognition Model
Published 2023 View Full Article
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Title
Disentangling Consumers’ Negative Reactions to Impulse Buying in the Context of In-App Purchase: Insights from the Affect-Behavior-Cognition Model
Authors
Keywords
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Journal
Electronic Commerce Research and Applications
Volume -, Issue -, Pages 101328
Publisher
Elsevier BV
Online
2023-10-29
DOI
10.1016/j.elerap.2023.101328
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