Live streaming channel strategy of an online retailer in a supply chain
Published 2023 View Full Article
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Title
Live streaming channel strategy of an online retailer in a supply chain
Authors
Keywords
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Journal
Electronic Commerce Research and Applications
Volume 62, Issue -, Pages 101321
Publisher
Elsevier BV
Online
2023-09-30
DOI
10.1016/j.elerap.2023.101321
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