Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

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Title
Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits
Authors
Keywords
-
Journal
MANAGEMENT SCIENCE
Volume 64, Issue 4, Pages 1629-1651
Publisher
Institute for Operations Research and the Management Sciences (INFORMS)
Online
2017-03-24
DOI
10.1287/mnsc.2016.2684

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