Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis

Title
Performance evaluation of different customer segmentation approaches based on RFM and demographics analysis
Authors
Keywords
-
Journal
KYBERNETES
Volume 45, Issue 7, Pages 1129-1157
Publisher
Emerald
Online
2016-09-09
DOI
10.1108/k-07-2015-0180

Ask authors/readers for more resources

Find the ideal target journal for your manuscript

Explore over 38,000 international journals covering a vast array of academic fields.

Search

Add your recorded webinar

Do you already have a recorded webinar? Grow your audience and get more views by easily listing your recording on Peeref.

Upload Now