Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer

Published 2007 View Full Article

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Title
Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer
Authors
Keywords
-
Journal
EXPERT SYSTEMS WITH APPLICATIONS
Volume 34, Issue 4, Pages 2754-2762
Publisher
Elsevier BV
Online
2007-05-20
DOI
10.1016/j.eswa.2007.05.043

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