Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption

Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram

(2022) Astrid Sailer et al.   Sustainability

When is sustainability an asset? The interaction effects between the green attributes and product category

(2022) Siyu Gong et al.   Journal of Product and Brand Management

Developing responsible consumption behaviours through social media platforms: sustainable brand practices as message cues

(2022) Juhi Gahlot Sarkar et al.   Information Technology & People

Communicating actionable sustainability information to consumers: The Shades of Green instrument for fashion

(2021) Linda Lisa Maria Turunen et al.   JOURNAL OF CLEANER PRODUCTION

Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity

(2021) Hajir Afzali et al.   Sustainability

Understanding influencer marketing: The role of congruence between influencers, products and consumers

(2021) Daniel Belanche et al.   JOURNAL OF BUSINESS RESEARCH

Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry

(2021) Bi Yang et al.   International Journal of Hospitality Management

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

(2021) Payal S. Kapoor et al.   Journal of Travel Research

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

(2021) Paul Rohde et al.   EUROPEAN JOURNAL OF MARKETING

Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological Reactance

(2021) Heather Shoenberger et al.   JOURNAL OF ADVERTISING

More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers

(2021) Matthew Pittman et al.   JOURNAL OF INTERACTIVE MARKETING

Consumer perceived authenticity of organizational corporate social responsibility (CSR) statements: a test of attribution theory

(2021) Suhana Moehl et al.   Social Responsibility Journal

Nanoinfluencer marketing: How message features affect credibility and behavioral intentions

(2021) M.S. Balaji et al.   JOURNAL OF BUSINESS RESEARCH

Determinants of corporate sustainability message sharing on social media: A configuration approach

(2021) Hanne Knight et al.   Business Strategy and the Environment

Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation

(2021) Joon Soo Lim et al.   PUBLIC RELATIONS REVIEW

Sustainable fashion social media influencers and content creation calibration

(2021) Jenna Jacobson et al.   International Journal of Advertising

Green message strategies and green brand image in a hotel context

(2021) Esra Topcuoglu et al.   Journal of Hospitality Marketing & Management

An Investigation of the Influencing Factors of Chinese WeChat Users’ Environmental Information-Sharing Behavior Based on an Integrated Model of UGT, NAM, and TPB

(2020) Yang Chen   Sustainability

Can you believe it? The effects of benefit type versus construal level on advertisement credibility and purchase intention for organic food

(2020) Anna-Katharina Jäger et al.   JOURNAL OF CLEANER PRODUCTION

The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?

(2020) Michael T. Lee et al.   JOURNAL OF BUSINESS RESEARCH

Influence of Facebook brand-page posts on online engagement

(2015) Pin Luarn et al.   ONLINE INFORMATION REVIEW