Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?

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Title
Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing?
Authors
Keywords
Green purchase intention, Environmental attitude, Eco-label, Cultural value, Premium price, Demographic characteristics
Journal
JOURNAL OF CLEANER PRODUCTION
Volume 112, Issue -, Pages 3436-3450
Publisher
Elsevier BV
Online
2015-10-14
DOI
10.1016/j.jclepro.2015.09.102

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