Consumer acceptance of Wood-Polymer Composites: a conjoint analytical approach with a focus on innovative and environmentally concerned consumers

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Title
Consumer acceptance of Wood-Polymer Composites: a conjoint analytical approach with a focus on innovative and environmentally concerned consumers
Authors
Keywords
Consumer acceptance, Eco-innovation, WPCs, Conjoint analysis, Green marketing
Journal
JOURNAL OF CLEANER PRODUCTION
Volume 110, Issue -, Pages 180-190
Publisher
Elsevier BV
Online
2015-05-05
DOI
10.1016/j.jclepro.2015.04.086

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