Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications

Title
Exploring the effect of relative advantage and challenge on customer engagement behavior with mobile commerce applications
Authors
Keywords
Customer engagement behavior, Relative advantage, Challenge, Enjoyment, Control, Mobile commerce application
Journal
TELEMATICS AND INFORMATICS
Volume -, Issue -, Pages 101841
Publisher
Elsevier BV
Online
2022-06-01
DOI
10.1016/j.tele.2022.101841

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