Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources

Published 2021 View Full Article

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Title
Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources
Authors
Keywords
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Journal
MARKETING LETTERS
Volume -, Issue -, Pages -
Publisher
Springer Science and Business Media LLC
Online
2021-12-11
DOI
10.1007/s11002-021-09602-7
References
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