Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources

出版年份 2021 全文链接

标题

Effects of linguistic style on persuasiveness of word-of-mouth messages with anonymous vs. identifiable sources

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关键词

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出版物

MARKETING LETTERS

Volume -, Issue -, Pages -

出版商

Springer Science and Business Media LLC

发表日期

2021-12-11

DOI

10.1007/s11002-021-09602-7

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